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Careers / Strategy

Copywriter

Copywriters turn the dial with words. Words in the form of TV and radio scripts, OOH executions, website pages, social posts, and everything in between.

At andculture, you might even find yourself working on naming options, brand tone-of-voice approaches, digital messaging strategy, or contest mechanics in collaboration with strategists. The copywriter will be a key force for great communication, with special emphasis on breathing life into consumer campaigns—and driving engagement.

Like all of us at andculture, we really hope you like to do lots of fun, crazy, and exciting things! Here’s a list of the things we expect you can help us with:

responsibilities

  • Interpret creative briefs to develop and produce creative concepts through execution under direction of creative lead
  • Research and understand the client partner's needs and target audiences, through online searches, reviews of existing research, interviews with subject matter experts, and sometimes, in-person meetings
  • Write original copy and edit content for a range of brand marketing and external communications materials; revise as needed, based on internal and client feedback/direction
  • Partner with a designer when developing copy that lives within design touchpoints or in a designed environment
  • Consult with our strategy team for recommendations/direction on SEO & search approaches for online content
  • Defend copywriting choices through articulated arguments and rationale
  • Collaborate with account and creative teams, from concept development to delivery of final product
  • Present copy concepts and final deliverables to creative lead and participate in client pitches on occasion (also in conjunction with engagement team, not just on assigned accounts)

expectations

  • Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring quick turnarounds
  • Continually raise the bar on creativity, writing fresh copy that connects with the desired audience and drives action
  • Comfortably vary voice, style, and other characteristics necessary to match the industry, brand, or target audience
  • Maintain up-to-date knowledge of communication and client-partner-related industry trends
  • Be the beacon for setting and maintaining appropriate style guidelines and brand voice for consistency in messaging

An ideal candidate will have most of these skills & qualifications:

  • Bachelor’s degree (or higher) in Journalism, English, Communications or a related discipline preferred
  • Minimum 2-3 years of professional copywriting experience in an advertising agency setting
  • Must submit a portfolio of work showcasing creative thinking across industries and projects; consumer brand experience is required
  • Exceptional writing and research skill, including proven ability to rapidly grasp complicated issues, technologies, and industries
  • Ability to work independently and with a team to meet deadlines, remote or in-person
  • Excellent organizational skill and multitasking ability
  • Proficiency in Google Suite and all the cool online tools people use with bonus points for familiarity with content management systems, survey tools, and nerdy stuff like voice-enabled branded experiences, chatbots, and voice-driven UI
  • Proofreading experience and familiarity with standard style guides a plus
  • A keen eye for detail and appreciation of great design