Part III in our series with Synced Care Founder Dr. James Suliburk, assistant professor of surgery at Baylor College of Medicine, focuses on his work on an educational model designed to build patient engagement around surgical episodes of care and how technology might accelerate this approach.

How do you believe Providers can support patient engagement efforts?

What we’ve developed is an educational model of ‘unconscious incompetence’ all the way up to ‘unconscious competence’. If we look at these different stages of learning, we know that when the patient first starts this journey, they don’t even know what they don’t know. They are unconsciously incompetent. Eventually, they’ll get to unconscious competence. The steps are as follows:

Step 1: Consciously incompetent, they’ll understand what they don’t know

Step 2: They’ll understand what they know, and they’ll begin basic learning in the area

Step 3: Progress to more mastery learning in the new area

Step 4: ‘Teach-back’ happens by articulating to the care team what they will do for self-care after surgery

Step 5: Unconscious competence or proficiency- the patient is going through normal care, they don’t even realize that they are actively engaged in self-care. It is so ingrained that they’re just doing this out of habit.

Once we’ve reached Step 5, that’s where we know that we’ve succeeded with our educational tools.

In your work, what are the guiding principles for sustained patient engagement?

The guiding principles for assisting, operationalizing or empowering patients are understandable content that is useful for the patient and will allow the patient to be an empowered and dignified member of the healthcare team. The days where the patient is a passive component, and that’s who everybody is ‘working on’ from a healthcare team, is an outdated model.

What we need to do is to look at the patient as the person who not only are we treating, but the person who has to do their part as a member of the healthcare team. The steps to doing that, in the framework we’re currently working on that I outlined, is at a very fundamental level education of the patient as to why they have this disease process that we’re working on and education of how we plan to treat that disease process. And once that is complete, what role the patient is going to play in the management of their recovery or their pre-op optimization, whatever it is.

Giving them those fundamental building blocks will allow them to take an active role in the healthcare management during whatever pre-op, post-op or even day of surgery phase of care they’re in.

It can be something as innocuous as making sure they take their beta blocker on the morning of surgery or something even more significant, such as making sure they stop taking their aspirin five days before their surgery. The patient being involved in that and actively understanding why that is important, that’s the first step towards engagement. Once we’ve developed that sort of basic first step of ‘hey, I do want to take care of myself because I want to keep myself safe and I want a good outcome from surgery.”, the post-op steps then become training in the fundamentals of the physical exam that clinicians get and that patients can learn to self-recognize so that they can alert the clinical team to possible impending complications.

And all this can be done without a wearable device. Simple things like the patient taking their temperature with a home thermometer or the patient looking at their incision and noticing that it is redder, or it hurts more, and then alerting the clinical team appropriately, is all able to be done without any increased cost of care, such as investments in exorbitant hardware or wearables, those kind of things.

What, if any role, might technology play in supporting patient engagement outcomes?

The thing about this is, while technology is certainly a benefit and we definitely want to leverage technology that has become ubiquitous in everyday life, we also don’t want it to be a barrier towards implementing these pathways.

There’s a fine balance between adding cost to the system in the form of deploying 100 different mobile wearable devices versus getting patients to use their own means and augmenting those own means to where they are useful to care. We can’t just keep throwing money at it; we have to figure out how to make whatever value is currently present and how to optimize that value. No healthcare system is going to go out and spend exorbitant amounts of money for what they’re already spending on their electronic medical records on mobile stuff at this time.

The margins of the average hospital remain at only 2-3%. When you’re running that fine of a margin, for your average hospital, there simply is no additional resources to do a big spend on super high tech stuff.

Thus the key becomes utilizing the patient daily life and devices that the patients are using day in and day out as a way to improve their quality of care. Now a little $5 Bluetooth device certainly isn’t going to break the bank, but when you talk about deploying $500 and $1000 smartphones and the associated upkeep and overhead, data charges and everything else it starts to become quite expensive at a hospital level in a system that already has a strapped for cash IT budget. That’s why the work that I’m doing is focused on patient deployed apps that we can deploy to the patient in a low-cost low-resource start-up.

What metrics are important to you in measuring patient engagement success in this space?

We’re looking at improved patient satisfaction, improved subjective feelings of safety and security, less anxiety and improved what we call ‘ communication touch metrics’.

Improved communication touch metrics not only whether patients feel that communication is improved to the clinical team, but also that the clinical team is not tied up with excess time on the phone unnecessarily. What do I mean by that? Well, there’s a fine line between empowering the patient toward self-care and having the patient be hyper aware and hyper vigilant to call the hotline for every single thing that’s going on because then that ends up wasting resources.

In terms of producing normal clinical outcomes, such as readmission, reduced surgical site infection (because the results are already so good clinically those types of trials require thousands or patients to show clinical significance), it’s important that we look at things other than just clinical performance. Part of that is also what pay for performance mandates, we are being evaluated, not just on clinical performance but on the patient’s perception of their care and on the patient experience. CAHPS, HCAHPS scores are now wrapped into bonus payments by Centers for Medicaid & Medicare Services (CMS), and that’s where we think the primary end points of communication, safety, security, lessened anxiety are probably the better way to go about doing things. We expect that improved clinical outcomes will be associated with those but probably not the primary end point to look at off the bat.

How does this go from someone like you, who’s deep into it, very passionate about it to becoming common practice for all physicians?

Docs want to be docs. People got into medicine because they are compassionate, they like taking care of patients, they like that whatever profession or specialty they go in. They like to make people better.

The pain point is all this regulatory stuff they have to do every day, day in and day out. If we inject an additional pain point in, that never going to fly because people are already fed up, it’s widely known that electronic medical records are probably the #1 driver of patient dissatisfaction in healthcare today.

It’s a very fine balance to implement any additional digital technology because it can’t be seen as simply another part of the EMR that is being forced on physicians. It needs to be seen as an adjunct that the patients can use to help improve outcomes. Not an adjunct that the docs have to use. Non-reimbursed legislative mandates are simply not going to work, people will simply not adopt it.

But if you can demonstrate patients really like using this, the patients think you’re an even better doctor because you use this cool technology, and oh by the way, your office staff is happier because they’re getting less phone calls that don’t really matter, and your office staff is happier because they’re sort of instantly able to see that the patients have completed all of their pre-op necessary steps by this dashboard. They’ve gone to anesthesia clinic, they’ve got their cardiology clearance, they’ve stopped their aspirin pre-op and they can review that in five minutes as opposed to making four phone calls over the next hour. Everybody is going to win and everybody is going to be happier.

To get it working at a large scale the solution has to be one that people want to use, it has to be the solution they didn’t even know they needed. I didn’t even know I needed an iPhone until Steve Jobs showed me the world. I envision Synced Care being the solution to surgical care that people didn’t even realize they need.

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About Synced Care

Synced Care, Inc. is a portfolio company of BCM Technologies, Inc. As such, the company is able to take advantage of a close relationship with Baylor College of Medicine, including proximity to the medical faculty and financial, managerial, and administrative support. In addition, the company's location in the Texas Medical Center affords important connections with advisors, potential customers, and avenues for future investment. The doctors and surgeons who founded the company are passionately committed to excellence across the continuum of care. The leadership team brings together a high degree of business and technological acumen in the healthcare field. www.syncedcare.com

About Andculture


Andculture Health solves intractable healthcare problems by marrying human-centered design principles with technology solutions. Our focus on transforming the delivery of patient care by partnering with physician innovators and patient advocates allows us to engineer powerful eHealth solutions. Our teams work in an iterative fashion to research new approaches, improve care and contain costs, building evidence-based experiences. www.andculture.com

Lauren McAteer

Director of Innovation Transfer Acceleration

Published on March 15, 2017